The importance of back links

These days in the search engine optimization world, back links have been and still are the most important factor that search engines look at in order to determine the rankings (SERPS) of a particular website. Google looks at each link pointing to your website as a vote, and the more "votes" / Links that a website has they will likely rank much higher than their competitor sites that do not have as many links. A really neat way to find out your back links is if you go to www.yahoo.com and type in link:www.yourdomain.com

This will yield a certain number of back links to your website, if you would like to see how people are linking to you, you can check out another neat tool called www.backlinkwatch.com This tool not only shows you your links but it also shows you your "anchor text" which is the keywords used to link to your website. These keywords being the keywords a website wants to rank high for on Google.

Another factor to keep in mind regarding links is the no follow do follow function surrounding the link. If a link is no follow the search engines will not give you credit for this link / vote to your website. if you would like to find out which links are no follow or do follow you can check out another awesome tool called no follow do follow which is a browser add on for Firefox.

By using all of these strategies above, one can deeply analyze the number of back links to their website, who is linking to them and of course if they are being credited for the links pointing to their website. If you want to rank your website high in the search engines, then it is very important to focus at least 60% of your time into building healthy do follow links pointing back to your website from other websites.

Marketraise Corp.
SEO Company from NY, USA

Negative Keyword For ads Improvement

Effective Negative Keywords

Every one spend quality of time thinking about how their product/services keywords could be ever possibly be used in a phrase by a consumer and think of any other words that could sensibly also be in that phrase, but would not be relevant to your product or service, that would give you a good starting point for your negative keyword list, even without seeing it actually used in a particular search. Now question arises that what is the meaning of Negative keyword?

Negative keywords are a focal point of a successful keyword list. Adding a negative keyword to your campaign or ad group means that your ads won't show for search queries containing that particular phrase. By filtering out unnecessary imitation, negative keywords can help you to reach the most appropriate predictions to reduce your cost-per-click (CPC), and increase your ROI.

Example- Let we consider a negative keyword – web designing which will prevent your ads from showing on any search queries containing the terms web and designing. But it will not prevent your ads from showing on variants of these expressions; and also it will not prevent your ads from showing on search queries that only contain one of the terms.

For instance, the search queries free designing and web hosting could trigger your ads, while web developing tool could not.

Negative Keyword implementation status-

-Unfortunately, many of us either ignore this term or unaware of this term. But as if we apply this then it can show us the real scenario of our product or services loyal and interested consumers.

-The main thing is that the route of thinking and implementing negative keywords has to be done at an initial stage with some specific strategy, because the main purpose of applying it is to prevent the non-relevant imitation and non-convertible clicks. And the only way to do this is to make sure that your advertisement is never displayed for unrelated consumer searches.

“How negative keywords are beneficial for your ads”-

1) It reduces the wrong imitation, which improves the CTR (click through rate).The imitation for which your ads get appear will be only for more relevant, loyal and interested consumers.

2) As consumers who are not interested for your services or products, but possibly appear alike, cannot click on your ads, because your ad will not be placed at top places. And because of which you can improve your conversion rates, as your ads would not be shown for unrelated searches.

3) The best result of applying negative keyword is “Reduction in Ad words costs”.

How to use negative keywords-

The process to add negative keywords to your ad group is just like adding any other keyword. The basic difference is that you have to put a negative sign (–) before the keyword or phrase. You can also use negative keywords at the campaign level.

“If you are frustrated from non-convertible consumers in ads, then think of negative keywords”

Marketraise Corp.
SEO Company from NY,USA.

Google Analytical Report For Web Owners

"Google analytical report” all webmasters and seo companies are not aware from this word, Yes it’s a Google tool which helps you to study your site traffic and many more things but I think only seo companies, software companies and webmaster use this tool. In this blog I am going to explain about Google Analytical report so that after reading this blog website owner judge their traffic and also they are capable to tell their seo consultant if they do any mistakes.

If you already hire any seo consultant then you just ask your seo consultant for username and password for Google analytical report. Here is the url of google analytical report
http://www.google.com/analytics/
After login in Google analytics you reflect on to this window.
Then click on view report.

Click on Image to See Large View

The new window opens and contains following topics

Dashboard
Visitors
Traffic Source
Goals
E-commerce
Visits
Page views
Pages/Visit
Bounce rate
Avg. Time on Site
Pages/Visit

Here I am going to explain these topics but in short.

Dashboard: Dashboard is a collection of report summaries it includes Visitors, Traffic, Goals, E-commerce, Visits, Page views, Pages/Visit, Bounce rate, Avg. Time on Site, Pages/Visit, Map overlay, Content Overview, Traffic Source Overview,Visitor Overview.

Click on Image to See Large View

Visitors: visitor’s means people came to your site. From here you find the number of visits. Visits also divided into three types Absolute visits, Unique visits and new visits I will explain later on these topics. This section also gives you information about Pages views, Average views, Time on site, Bounce rate.

Click on Image to See Large View

Traffic Source: It is especially imperative that you know the traffic source, According to Google analytical report traffic source is divided into three types here is the types and depiction.

Click on Image to See Large View

Direct Traffic : A traffic comes from typing your site url or from clicking a bookmark, Direct traffic also includes visiter recruited via offline (ex. print television) campaigns. Referring Site : A traffic comes from other sites or it may be comes from your link partners or from different directories. Search Engine : A traffic comes form search engine is very important, This type of traffic gives you targeted visitors and the targeted visitors gives you business for your product.

Referring Site : A traffic comes from other sites or it may be comes from your link partners or from different directories.

Search Engine : A traffic comes form search engine is very important, This type of traffic gives you targeted visitors and the targeted visitors gives you business for your product.

Goals: This topic gives you idea about Total Conversions, Conversion Rate,
Goal Verification Reverse, Goal Path, Goal Value, Abandoned Funnels,
Funnel Visualization.

Note: In my next article I will explain How its work and how you set pages for goal conversation.

Google Say’s:

For non-e-commerce sites, goal conversions are the primary metric for assessing how well a site fulfills business objectives. Use the graph to identify conversion trends for any one of your goals or for your overall conversions and conversion value.

E-commerce: This report provides information about ecommerce activity on your site and revenue is the value of purchase. This report also gives you details about Total Revenue, Conversion Rate, Average Order Value, Product Performance, Product Overview, Product SKUs, Categories, Transactions, Visits to Purchase, Days to Purchase.

Marketraise Corp.
SEO Company from NY,USA.

Quality Matters in Link Building

Here I am going to explain some erroneous tactics of link building. You all guys know very well "what the link building is? and why it is important.

Link building and seo companies

Many seo companies work on link building but do you think the backlinks they offer for your site are not the superiority links. so here I want to clarify what procedure they did for link building and how it is just fake .Ceiling link building or seo companies did their job by link metro or similar tool because link exchange manually takes time and doesn’t give fast output. Here I am not saying that the procedure of link building from link metro is 100% fake but still its not carrying great weight.

Link Building with Link metro

When webmasters build links for your website they create login in link metro and also provide anchor tag to link metro, in that anchor tag they put your company depiction and hyperlink text having your url. After that they start their procedure of link building they send request to different websites having same categories and also put their anchor text link in your link page, but from here the procedure of spam start because this link page is not connected with website so the crawlers are not capable to crawl this page.
Apart from this if page is coupled to website so its confirm that the page will be cached in 15 to 30 days but the links coming from this page is not the quality links because the page have only links and links and links……….

Quality matters not Quantity

The link page having Rich content having good keywords and having page rank are consider as a quality links but most of the time its not possible that these all features are in link page. And also its time consuming and hard procedure to search these type of page, But these types of links have its own importance. And these type of links gives you a good page rank and serps.
So remember “quality matters not quantity “
“So remember if your seo consultant show you a bunch of backlinks then check that the link are quality links or not”
Link Metro “Platform for searching link partner “

Some times I asked my self link metro work or not Here I want to say just one thing about link metro that it is a excellent platform for searching link partner here we don’t need to search for reciprocal partners in link metro there is list of website with different categories, so what I think you start from there but after that process you asked to your link partner for quality links and i think if you asked for quality links he is always ready because he know your website very well because of link metro.
Why Quality Link Building analysis According to Google
To check the backlinks of your site there are hundreds of tools present in webmarket
But the most popular ones used by webmasters to check quality link building is Google webmaster or yahoo. I read in some quality link building blogs that only checking backlinks in Google is not the right procedure but I think most of the people use Google for searching that’s why I think backlinks or quality link building is doing on guidelines of Google. But on the other hand to analysis your Quality Link Building Campaign its important to know which other sites are linked with your website and why that websites are not taken as backlinks of your website by Google.

Quality Link Building with Content
According to Behaviors or Google I think “Content is King” If you want to build quality Backlinks just create a useful and rich keyword content which not only attract search engines but also visitors and in future these types of backlinks boost visitors for your website. If you completely concentrate on quality content you never need tactics, tricks or spammy techniques. Just remember four things

Don’t link your website to link pages containing only links.
Link your website having good and quality content.
Check that link page is cached or it is linked with cached page.
Link those website which are related with your categories irrelevant link partners are not counted as backlinks by Google.(e.g. Real estate and Software company are not in same categories.)

Quality Link Building and Link Renting
Rent the popularity and traffic flow of there site is called as Link renting, you have to pay for it on monthly or yearly basis, it’s a text or banner ad which is paced on their site and form these types of link you may boost traffic towards your website. These types of links definitely boost traffic for your website but many times Google don’t take these links as a backlinks.
SEOExplode
SEO Company from NY,USA.

Conduct your Own Competitor Analysis

Traditional Marketing vs. Internet Marketing

It's "tech+net+WWW"era and you should be able to cop up with the present scenario. As in case of traditional marketing(TM) every thing is dependent on the sales promotion strategy. And in TM it's very difficult to measure the effect of product add campaign on people.
But now a day’s internet marketing (IM) is more effective and reliable. Because it provides the facility of measuring the effectiveness of add on visitors.

The major advantage of internet marketing is "Competitor Analysis".
In case of traditional marketing it's tough to have knowledge of competitor’s strategy. It’s possible to be break up in IM by Competitors analysis.

Need of Analysis

-I am sure that every one wants to bt their respective competitor.
-In case of traditional marketing(TM) it's not an easy task to keep track on competitors strategy.
-But it's become easier in internet marketing (IM).Because it's possible to keep track on your competitor by using different tools.

Competitors Analysis:

Understanding your competitors- strategy , tactics, level of successes, etc. is not an easy task. I am actually talking about your competitors-“occupying spots in the SERPs for keywords that you are targeted”.

Meaning of Competitors analysis:-

-Have you ever wondered that how particular competitors always do so much better than you do in the search engines?

-So, a competitor’s analysis is a very effective method to decipher (i.e. crack) their online marketing strategy to discover how they are doing so well.

Conduct Your Own Competitors Analysis –

Step 1- Finding Competitors

For finding competitors you need to take a keyword and search in google, yahoo, MSN, etc.You can also make use of different directories like www.dmoz.com, www.dogpile.com, etc.

Step 2-Competitors Domain age-

As far as I know –longer the domain has been active i.e. longer age, more value it receives from search engines. Tools available for domain age calculation are

http://www.seoleaders.com/mmmonline/domainage.aspx

Step 3-Level of visibility

We need to analyze the ranking status of website in different search engines. So their some good tool available through which you can analyze the page rank and status.

http://www.seoleaders.com/mmmonline/pagerank.aspx

Step 4-Site traffic analysis

Analyzing site traffic of your own site is an easy job. For that we generally use Google analytics tool. But analyzing competitors’ site traffic is very difficult task. And it is very crucial step in competitors’ analysis. I have used compete.com and i think that it’s a good competitor site traffic analysis supporter.

Step 5- Inbound/Outbound link popularity-

I think that link popularity is directly proportional to No. of Quality Incoming links. If your site contains 100 back links but they are of poor quality, then it’s not favorable condition for your site development and ranking. So, this tool will support you to analyze competitors’ incoming and outgoing links.

http://www.seoleaders.com/mmmonline/outboundlinkscalculator.aspx

Step 6-Analysis of Anchor text link

Now the next step is to analyze competitors anchor text link. It’s good supporter of link building. You should be able analyze that how your competitor uses anchor tag in keywords, titles, headers, etc.

Step7- Meta tag analyzer

The above 6 steps has its own importance. But, all this steps are secondary steps, because most important and primary step of competitor analysis is Meta tag analysis. For this purpose you should use reliable tool which provides you correct and updated information related to competitors’ Meta tag.

http://www.seoleaders.com/mmmonline/metaanalyzer.aspx

“Before doing competitors analysis please be sure that you are prepared to face and adapt changes (flexible) for your site. Because you should be fully prepared with tools and techniques while facing your competitors’ strategy”

Actually, I have mentioned all the steps in short so as give you an overview on how to analyze your direct competitors. Read my upcoming blog which clear your ideas about these topics.

Marketraise Corp.
SEO Company from NY,USA.

Keyword Research and analysis

In the world of Internet keyword plays an important role,In this article I am going to explain about “keyword research” if we are talking about website optimization than definitely keyword research is important part of that. (Many IT companies and other niche related companies are working on keyword research and analysis and provides related services.)

“Keyword or Search Term what is it”

Keyword or search term is not different from each other actually non technical person used a word “search term” for keyword. Search term or keywords are the words which any user used for search in search engine or directory. Here is the simple example of that if you want to made website than you search for “website creators” or any other related word in Google, yahoo or any other search engine. In this example website creator is an search term or you can say keywords.

Keyword and key phrase

Here I am going to explain different between keyword and key phrase, if you are going to start keyword research than you search for keyword research or keyword research companies in long island. In this example keyword research is keyword and keyword research companies in long island is called key phrase. Many webmaster says that key phrase is important than keyword because many of the people used key phrase during searches.

Where to put keyword in web page

Keywords are been inserted in HTML code of a website withing meta tags. Below is the query which tells you how to add keywords.
meta name="keywords" content="(keywords) Offshore Staffing, India Offices,Human Resources Management, HRM, Website Design, Software Development, Web Marketing, SEO Tools, Google Ranking Tips, Yahoo Ranking Tips, Search Engine optimization, Msn Optimization, Web Directories, Website Marketing, Website Promotion, Website Submission, Yahoo Optimization."

But don’t forget that these keywords are also repeated in your content because rich content having good keywords is the key for SERP

Importance of keyword in SERP

In SERP (search engine result page) keywords are most important factor when any one search for any keyword in search engine than search engine crawl word wide web and gives result according to that keyword. But if you think that only using keywords in your meta tags can put you in higher serp’s than its wrong because search engine may consider many other things I am going to explain one of them which is related to our topic. “according to search engine guidelines The keywords you used in your meta tags are also repeated in your content, more repetition increase the density of your keyword in your page “. If you are not using keywords in your content than it cant work on serp’s. Also other factor such has outbound links, link popularity, visits etc affects the serp’s. We will talk to detailed on keywords and serp’s in my upcoming article.

Keywords that give you fast result in SERP

In this section I am going to explain what types of keywords gives you fast results in SERP

In below image I used three keywords 1st is website design 2nd is web design company in NY and 3rd is website design company in NY city. First let me explain what the possibilities of three keywords in SERP





1.web design- This type of keywords can’t give you fast result because in this keyword you are talking to user globally.

“What means globally”

This type of keyword can’t spacify any city or state so the users for this keywords are coming form world not only from any city or any state but the d'rawback behind the global keyword is you can’t achieve serps easily.

2.web design company in NY : in this keyword you specify that accompany belongs to NY state so here you not targeted user globally. This type of keywords works faster then the global keyword and you get SERP easily for this type of keywords but here let me explain one thing “there is a 90% chances that user coming from this keyword are belongs to NY state not from any other country or state”

3.web design company in NY city : This type of keywords gives you fastest result other than above two because in this you specify that web design company belongs to NY city. Big drawback of this keyword is less number of visitors.

Selection of Keywords

Right keyword selection for your business is very important, If you are doing business of website designing and you use keyword such as website optimization than think what happen due to this wrong keyword even if you getting traffic from this keywords. User come to your site but for the keyword website optimization, but he cant found website optimization services in your site because you are doing website designing. So this type of visits are not giving business to your company.

Conclusion: don’t use keywords which only give you visits not business. But use keywords which gives you visit as well as business.

Marketraise Corp.
SEO Company from NY,USA.