Google Analytical Report For Web Owners

"Google analytical report” all webmasters and seo companies are not aware from this word, Yes it’s a Google tool which helps you to study your site traffic and many more things but I think only seo companies, software companies and webmaster use this tool. In this blog I am going to explain about Google Analytical report so that after reading this blog website owner judge their traffic and also they are capable to tell their seo consultant if they do any mistakes.

If you already hire any seo consultant then you just ask your seo consultant for username and password for Google analytical report. Here is the url of google analytical report
http://www.google.com/analytics/
After login in Google analytics you reflect on to this window.
Then click on view report.

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The new window opens and contains following topics

Dashboard
Visitors
Traffic Source
Goals
E-commerce
Visits
Page views
Pages/Visit
Bounce rate
Avg. Time on Site
Pages/Visit

Here I am going to explain these topics but in short.

Dashboard: Dashboard is a collection of report summaries it includes Visitors, Traffic, Goals, E-commerce, Visits, Page views, Pages/Visit, Bounce rate, Avg. Time on Site, Pages/Visit, Map overlay, Content Overview, Traffic Source Overview,Visitor Overview.

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Visitors: visitor’s means people came to your site. From here you find the number of visits. Visits also divided into three types Absolute visits, Unique visits and new visits I will explain later on these topics. This section also gives you information about Pages views, Average views, Time on site, Bounce rate.

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Traffic Source: It is especially imperative that you know the traffic source, According to Google analytical report traffic source is divided into three types here is the types and depiction.

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Direct Traffic : A traffic comes from typing your site url or from clicking a bookmark, Direct traffic also includes visiter recruited via offline (ex. print television) campaigns. Referring Site : A traffic comes from other sites or it may be comes from your link partners or from different directories. Search Engine : A traffic comes form search engine is very important, This type of traffic gives you targeted visitors and the targeted visitors gives you business for your product.

Referring Site : A traffic comes from other sites or it may be comes from your link partners or from different directories.

Search Engine : A traffic comes form search engine is very important, This type of traffic gives you targeted visitors and the targeted visitors gives you business for your product.

Goals: This topic gives you idea about Total Conversions, Conversion Rate,
Goal Verification Reverse, Goal Path, Goal Value, Abandoned Funnels,
Funnel Visualization.

Note: In my next article I will explain How its work and how you set pages for goal conversation.

Google Say’s:

For non-e-commerce sites, goal conversions are the primary metric for assessing how well a site fulfills business objectives. Use the graph to identify conversion trends for any one of your goals or for your overall conversions and conversion value.

E-commerce: This report provides information about ecommerce activity on your site and revenue is the value of purchase. This report also gives you details about Total Revenue, Conversion Rate, Average Order Value, Product Performance, Product Overview, Product SKUs, Categories, Transactions, Visits to Purchase, Days to Purchase.

Marketraise Corp.
SEO Company from NY,USA.

Conduct your Own Competitor Analysis

Traditional Marketing vs. Internet Marketing

It's "tech+net+WWW"era and you should be able to cop up with the present scenario. As in case of traditional marketing(TM) every thing is dependent on the sales promotion strategy. And in TM it's very difficult to measure the effect of product add campaign on people.
But now a day’s internet marketing (IM) is more effective and reliable. Because it provides the facility of measuring the effectiveness of add on visitors.

The major advantage of internet marketing is "Competitor Analysis".
In case of traditional marketing it's tough to have knowledge of competitor’s strategy. It’s possible to be break up in IM by Competitors analysis.

Need of Analysis

-I am sure that every one wants to bt their respective competitor.
-In case of traditional marketing(TM) it's not an easy task to keep track on competitors strategy.
-But it's become easier in internet marketing (IM).Because it's possible to keep track on your competitor by using different tools.

Competitors Analysis:

Understanding your competitors- strategy , tactics, level of successes, etc. is not an easy task. I am actually talking about your competitors-“occupying spots in the SERPs for keywords that you are targeted”.

Meaning of Competitors analysis:-

-Have you ever wondered that how particular competitors always do so much better than you do in the search engines?

-So, a competitor’s analysis is a very effective method to decipher (i.e. crack) their online marketing strategy to discover how they are doing so well.

Conduct Your Own Competitors Analysis –

Step 1- Finding Competitors

For finding competitors you need to take a keyword and search in google, yahoo, MSN, etc.You can also make use of different directories like www.dmoz.com, www.dogpile.com, etc.

Step 2-Competitors Domain age-

As far as I know –longer the domain has been active i.e. longer age, more value it receives from search engines. Tools available for domain age calculation are

http://www.seoleaders.com/mmmonline/domainage.aspx

Step 3-Level of visibility

We need to analyze the ranking status of website in different search engines. So their some good tool available through which you can analyze the page rank and status.

http://www.seoleaders.com/mmmonline/pagerank.aspx

Step 4-Site traffic analysis

Analyzing site traffic of your own site is an easy job. For that we generally use Google analytics tool. But analyzing competitors’ site traffic is very difficult task. And it is very crucial step in competitors’ analysis. I have used compete.com and i think that it’s a good competitor site traffic analysis supporter.

Step 5- Inbound/Outbound link popularity-

I think that link popularity is directly proportional to No. of Quality Incoming links. If your site contains 100 back links but they are of poor quality, then it’s not favorable condition for your site development and ranking. So, this tool will support you to analyze competitors’ incoming and outgoing links.

http://www.seoleaders.com/mmmonline/outboundlinkscalculator.aspx

Step 6-Analysis of Anchor text link

Now the next step is to analyze competitors anchor text link. It’s good supporter of link building. You should be able analyze that how your competitor uses anchor tag in keywords, titles, headers, etc.

Step7- Meta tag analyzer

The above 6 steps has its own importance. But, all this steps are secondary steps, because most important and primary step of competitor analysis is Meta tag analysis. For this purpose you should use reliable tool which provides you correct and updated information related to competitors’ Meta tag.

http://www.seoleaders.com/mmmonline/metaanalyzer.aspx

“Before doing competitors analysis please be sure that you are prepared to face and adapt changes (flexible) for your site. Because you should be fully prepared with tools and techniques while facing your competitors’ strategy”

Actually, I have mentioned all the steps in short so as give you an overview on how to analyze your direct competitors. Read my upcoming blog which clear your ideas about these topics.

Marketraise Corp.
SEO Company from NY,USA.