Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. Black Hat SEO is also sometimes called spamdexing (the opposite of White Hat SEO).
A lot of what is known as black hat SEO actually used to be legit, but some folks went a bit overboard and now these techniques are frowned upon by the general SEO community at large. These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that. In other words, Black Hat SEO is optimization that goes against the search engine’s guidelines.
For example, adding product reviews to e-commerce site is encouraged, because it adds useful content to the site. However, using bait-and-switch techniques to create a doorway page that hooks people querying for information on soccer, it then leads to information about health products will be unacceptable.
The following Black Hat SEO tactics should be avoided to keep your site away from penalties:
-Keyword, anchor text and domain name stuffing
-Using hidden text or links
-Using techniques to artificially increase the number of links to your pages, such as link farms
-Excessively cross-linking sites to increase link popularity
-Cloaking, delivering different pages depending on the IP address and/or agent who is requesting it
-Doorway / Gateway / Jump Pages
-Duplicate content taken from other sites
-Auto-generated content of no value to the end user
-Spamming forums or blogs
-Excessive outbound links to websites that use high risk techniques or spam
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